Ways to Optimize your Guest Blogging Efforts > Part 1
Guest blogging has been around for some time, but it was Google’s Penguin update in April 2012 that really made it the favourite link building tactic for most SEO professionals. And although guest blogging may be one of the safest and most effective techniques to build links it is also one of the toughest methods to use (especially if you care about quality). In the early stages of my guest blogging experience it felt like guest blogging was reserved for just the elite because it was taking a ton of my time with little success. So to help boost my success I tried everything in the book and turned to a process consisting of two types of guest posts; Super high quality posts, and quality (but not super) guest posts. Now success if my middle name, which is why I want to share my process.
In part one I will explain my approach to blogger outreach that will surely help increase your success.
High Quality Blog Posts >Via Blogger Outreach
This part of the process is the core focus because it require the most time to analyze sites, get social and actually reach out to bloggers.
For me the process for successful blogger outreach is as follows:
1. Choose Your Footprint
Search Google for relevant blogs using footprints such as:
[Keyword] inurl:”write for”
[Keyword] + “write for”
[Keyword] + “guest post”
2. Analyze The Blogs
Identify potential blogs by analyzing domain/page authority, content quality, social activity etc…
3. Get Social
Get social with the blogs you wish to peruse. I usually follow them on twitter, post some comments and share their posts. This will help get you noticed when you reach out to the blog administrator and help convey your true interest in their blog.
4. Read, Read, Read
Actually read the blog and the submission guidelines to come up with a topic idea that matches their style, tone and quality standards. For example some bloggers prefer list type posts over any other type, so if you propose a list based topic it may be more likely to be accepted
5. Customize Your Pitch
Customize your email to the blog. Too often I see people pitch to bloggers in such a generic fashion. If you want to make an impression then make it genuine and don’t forget that you followed them and shared their content, which can be used to convince the owner that you are truly intrigued by the blog and would love the opportunity to be a part of it by writing a post.
6. Customize Your Content
Same as the email in step 5, make sure you customize your content to match the desired specifications. Ultimately, you are at the mercy of the blog and need to provide them with what they want, not the other way around.
7. Get Social > Again
Get social again, don’t forget to share and like your content, this will get your content out to the world and also provide the blog with some extra love which is perfect if you choose to post again.
If you follow these simple steps and be patient you will see more success, and build more relationships than if you simply mass email generic pitches to hundreds of bloggers.
Return shortly for Part 2
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